Describe the functions of elections in a democratic society.
Government and Politics in the Lone Star State
Tenth Edition
Chapter 11
Elections, Campaigns, and Voting in Texas
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Learning Objectives
11.1 Describe the functions of elections in a democratic society.
11.2 Compare and contrast the types of state and local elections held in Texas.
11.3 Explain the measures taken to keep some Texans from voting and the countermeasures employed to curtail these discriminatory practices.
11.4 Describe the use of marketing technology in political campaigns.
11.5 Describe the role of controlled and uncontrolled media in the advertising strategy of campaigns.
11.6 Evaluate the impact of money on campaigns and the effectiveness of campaign finance reforms.
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
The Functions of Elections (1 of 2)
Provide Legitimacy of a Democratic Society
Make retrospective judgments about elected officials
Allow voters to change officeholders and force change in policies
The candidates and parties attempt to define their positions and offer policy alternatives.
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
The Functions of Elections (2 of 2)
Elections are considered important linkage mechanisms between the people and their elected officials, but this role is based on the assumptions that
There is universal suffrage.
Voters are offered clear alternatives.
Large segments of the population are informed about candidates and their policies.
Voter participation is significant.
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
State and Local Elections (1 of 8)
Election Cycles
Held at regular intervals set by state law
Separate state and local races
Voter fatigue leads to lower voter turnout.
Influence of small groups grows as turnout drops.
Shape the policymaking process
Separate elections for public officials and policy decisions
Insulate officials from public discontent
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
State and Local Elections (2 of 8)
Primary Elections
Replaced state nominating conventions in 1903 and held on the second Tuesday in March of even-numbered years
Required for political parties receiving 20 percent of the vote in gubernatorial elections
Function as open primaries in Texas
Parties administer the elections and state pays most of the costs
Run-off elections held if no candidate receives a majority of the vote
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Donald Trump in Texas
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Donald Trump did not perform as well in Texas as he did in other Super Tuesday states. His presence, however, may have helped explain why turnout was higher in the 2016 primaries than it was in the 2012 race.
7
Figure 11-1 Turnout since 1970
SOURCE: Texas Politics, http://www.laits.utexas.edu/txp_media/html/vce/features/0302_01/turnout.html (citing Federal Election Commission, Texas Secretary of State, and U.S. Elections Project, George Mason University); and Texas Secretary of State, http://www.sos.state.tx.us/elections/historical/70-92.shtml.
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
There are three ways in which voter turnout levels can be calculated. The rates can be calculated by figuring the percentage of registered voters who voted, the percentage of eligible citizens (over 18) who voted, or the percentage of the voting-age population that voted. The figures presented here (consistent with those released by the state) are the percentage of the voting-age population (VAP) that voted. Although it is not common in the United States, some countries present turnout rates as the percentage of registered voters who voted, so be cautious when examining turnout data, as each will paint a slightly different perception of the same event. As you can see here, voter participation rates change depending on the type of election, and they have varied over time. Even with that said, the numbers of people who vote are still low, never exceeding 60 percent since 1970.
8
State and Local Elections (3 of 8)
General Elections
Held on Tuesday following the first Monday in November of even-numbered years
Administered and paid for by the counties
Ballots include the following candidates:
Candidates nominated in the primaries
Other candidates who submitted petitions signed by registered voters equal to at least 1 percent of the vote in the previous gubernatorial election
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
State and Local Elections (4 of 8)
City, School Board, Single-Purpose Districts
Are nonpartisan and most are held in May of odd-numbered years
Very low turnout for local government elections
Little money spent on campaigns
Many seats go uncontested
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
State and Local Elections (5 of 8)
Special Elections
Constitutional amendments
Turnout is typically 10 percent or less when separate from the November general election.
Other elections
Held for bond issues, local initiatives, referenda, recalls, and vacancies
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
State and Local Elections (6 of 8)
Extended Absentee Balloting
May cast ballots from the twentieth to the fourth day before an election
In 2014, over 40 percent of ballots cast in the general election were cast with early voting.
Changes candidates’ strategies because they must mobilize voters early and “peak twice”
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
State and Local Elections (7 of 8)
Straight-Ticket Voting
Pull one lever, mark one block, punch one hole, or select the straight-party ticket option
Parties urge voters to “pull one lever” in support of their entire slate of candidates.
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
State and Local Elections (8 of 8)
Ballot Security
Computer counts votes on punch cards, mark-sense ballots, or touch-screen machines.
In the aftermath of the presidential election of 2000 and the ballot problems in Florida, ballot security and accurate tabulation received more attention in Texas as well as other states.
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Waiting to Vote
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Voters in Austin wait in long lines to cast their votes in the March 1, 2016, primaries. Many feel that more voting locations need to be provided so voters do not have to wait in such long lines.
15
Political Suffrage in Texas: A Struggle for Mass Suffrage (1 of 10)
The Poll Tax
Twenty-Fourth Amendment (1964)
The White Primary
Smith v. Allwright (1944)
Restrictive Registration Law
Moved to permanent registration in 1971
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Political Suffrage in Texas: A Struggle for Mass Suffrage (2 of 10)
Property Ownership and the Right to Vote
No longer required to vote in bond elections
Women and the Right to Vote
Participated in Texas primaries and state conventions in 1918
Voting rights granted nationally by the Nineteenth Amendment (1920)
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Political Suffrage in Texas: A Struggle for Mass Suffrage (3 of 10)
Extension of the Vote to Those 18 Years of Age and Older
Twenty-Sixth Amendment (1971)
Other Discriminatory Aspects of Election Systems
Gerrymandering of single-member districts
At-large elections
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Political Suffrage in Texas: A Struggle for Mass Suffrage (4 of 10)
The Voting Rights Act
Outlawed literacy tests and declared illegal election systems that dilute the minority vote
Federal approval needed for redistricting and changes to election laws
Allows federal court challenges to state and local election systems and districts
In a 2013 case, Shelby v. Holder, the Supreme Court ruled that the formulas used to determine which states were subject to preclearance are unconstitutional, as they used data that were more than 40 years old; as a result, for the time being, no state or jurisdiction will be subject to the preclearance rules of Section 5 of the Voting Rights Act.
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Political Suffrage in Texas: A Struggle for Mass Suffrage (5 of 10)
Motor Voter Registration
Since 1993, states must provide citizens the opportunity to register to vote when they apply for or renew a driver’s license.
States must make voter registration forms available at certain agencies that provide welfare benefits or assist the disabled.
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Political Suffrage in Texas: A Struggle for Mass Suffrage (6 of 10)
Facilitating Voter Participation
Reduce administrative barriers
Online or “same day” registration
Extended voting
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Political Suffrage in Texas: A Struggle for Mass Suffrage (7 of 10)
Contemporary Restrictions on Voting
Citizenship requirement
Felons who are incarcerated cannot vote
2011 voter identification law (requires photo ID)
Not precleared for 2012 election
In effect 2013–2016 following Shelby v. Holder
U.S. Court of Appeals for the Fifth Circuit rules it violates Voting Rights Act in July 2016
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Political Suffrage in Texas: A Struggle for Mass Suffrage (8 of 10)
Political Gains by Minorities and Women
Hispanics
Hispanics make up approximately 27 percent of adults in Texas who were eligible to register and vote.
By 2015, there were 2,536 Hispanic elected officials (the highest in any state).
By 2016, only ten Hispanics had been elected to statewide office in Texas.
In 2016, 23 percent of the state legislature was Hispanic.
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Figure 11-2 Racial and Ethnic Differences in the Total Population of Texas, the Voting Age of All Texans, and Citizens of Voting Age
SOURCE: U.S. Census Bureau, 2010–2014 Five-Year American Community Survey (ACS).
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Demographics help explain voter participation rates in Texas and across the nation. Although we have mass suffrage, the numbers of people who choose not to vote vary dramatically by social group. As you can see, depending upon the definition of “population,” different groups will have different levels of relative influence. For example, if we look at the entire population, the percentage that is Anglo is smaller than if we examine the percentage of voting-age population that is Anglo, helping to partly explain the political influence of Anglos in Texas relative to population size.
24
Table 11-1 Latino Elected Officials in Texas, 1974–2015
| Blank cell | 1974 | 1996 | 2001 | 2011 | 2015 |
| Federal | 2 | 5 | 6 | 6 | 6 |
| State | 13 | 35 | 36 | 38 | 43 |
| County | 102 | 203 | 213 | 298 | 289 |
| Municipal | 251 | 536 | 555 | 632 | 626 |
| Judicial/Law Enforcement | 172 | 323 | 280 | 472 | 449 |
| School Board | Blank cell | 536 | 701 | 1,025 | 1,072 |
| Special District | Blank cell | 51 | 37 | 49 | 51 |
| Total | 540 | 1,689 | 1,828 | 2,520 | 2,536 |
SOURCE: Juan A. Sepulveda Jr., The Question of Representative Responsiveness for Hispanics, Harvard College, Honors Thesis, March 1985; National Association of Latino Elected and Appointed Officials, National Roster of Hispanic Elected Officials, 1996, 2001; NALEO Educational Fund, 2011 National Directory of Latino Elected Officials; NALEO Educational Fund, 2015 National Directory of Latino Elected Officials.
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Political Suffrage in Texas: A Struggle for Mass Suffrage (9 of 10)
Political Gains by Minorities and Women
African Americans
12.9 percent of eligible voting-age population
In 2016, they constituted almost 11 percent of the state legislature.
Of all African Americans elected to state office (including the state legislature), only four have been elected to statewide office in Texas.
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Political Suffrage in Texas: A Struggle for Mass Suffrage (10 of 10)
Political Gains by Minorities and Women
Women
Prior to Ann Richards’s election as state treasurer in 1982, only two women had been elected to statewide office.
Governor and Criminal Court of Appeals
By 2016, nine women had held twelve statewide elective executive offices in Texas.
In 2016, seven women served in the Texas Senate and twenty-nine in the Texas House.
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Journal 11.3
Do you think voter fraud is a large problem? Given the already low voter turnout numbers, should government enact laws that make it more difficult to vote, or should they be passing laws to increase turnout?
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Campaign Technology (1 of 3)
Social Media and Public Opinion Polling
Used to do the following:
Identify issues
Gauge public perception of candidates
Develop campaign strategies
Monitor progress of a campaign
Includes tracking surveys and focus groups
The Internet is now seen as a viable way to generate support.
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Campaign Technology (2 of 3)
Segmentation and Targeting of the Electorate
Candidates target campaign messages to specific groups.
Voter turnout varies by ethnicity, income, education, age, gender, and marital status.
Established partisan loyalties exist.
Issues resonate differently among groups.
Use surveys and demographic information to help with communications to specific groups
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Campaign Technology (3 of 3)
Grassroots
Can be effective in closely contested elections, e.g., 2012 election of Ted Cruz
Traditional grassroots activities include:
Door-to-door campaigning (block walking)
Neighborhood gatherings
Recruiting other volunteers
Addressing and stuffing envelopes
Making signs
Staffing phone banks
Staffing polls on Election Day
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Media and Advertising (1 of 3)
Controlled Media
Purchased advertising that increases visibility and name recognition
Signs and billboards
Staged media events
Television and radio advertising
Accounts for half of most campaign budgets
Increased use of negative advertising
Growing use of websites and e-mail
Twitter, Facebook, Instagram, Snapchat
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Media and Advertising (2 of 3)
Uncontrolled Media
Positive news stories or blog posts about a candidate do not cost the campaign money.
Candidates try to get positive coverage and reduce negative slants in campaign stories.
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Media and Advertising (3 of 3)
Direct Mail and Fund-Raising
Targeted to specific audiences to raise money for specific campaign issues
Often combined with other strategies, such as phone banks and block walks
Internet best for small contributors
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Money and Campaigns (1 of 4)
Campaign Costs and Fund-Raising
In the 2014 election cycle, 403 candidates for governor, lieutenant governor, and legislative offices reported raising $202 million.
Candidates for governor raised almost $189.5 million.
Candidates for the Texas House raised $65.6 million.
Candidates for the Texas Senate raised $28.5 million.
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Money and Campaigns (2 of 4)
PACs, Fat Cats, and the Really Big Money
No limits on campaign contributions except for judicial races
Political action committees raise money to give to selected officeholders and political candidates.
During 2014 election cycle, 1,421 Texas PACs spent $159 million.
A fat cat is an individual who contributes a large amount of money to political candidates.
The biggest PAC spenders in Texas are Texans for Lawsuit Reform, the Texas Association of Realtors, and the Texas Medical Association.
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Money and Campaigns (3 of 4)
Why People Contribute to Campaigns
Contributions are made to influence election outcomes and to shape public policy.
People also make contributions out of a sense of civic duty, general concern for good public policy, partisan loyalty, or personal friendship.
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Money and Campaigns (4 of 4)
Attempts at Reforms
Increased reporting of finances to the Texas Ethics Committee
Campaigns must designate a treasurer.
Annual reporting required
Must report names, dates, and amounts of contributions
PACs must report sources of donations.
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Shared Writing 11.6
Consider the discussion in “Democrats’ Alliance with Battleground Texas Shows Strains.” More and more attention is directed toward the possibility of Texas “turning blue.” How likely do you think it is to occur in the immediate future? What do you think it will take to mobilize Hispanics to participate at rates similar to those of other minorities? Do you think Hispanics are destined to remain Democratic, or can the Republican Party appeal to this key demographic?
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Photo Credits
Page 319: © The Texas Tribune; 322: Pat Sullivan/AP Images; 323: Larry W.Smith/epa european pressphoto agency b.v./ Alamy Stock Photo; 328: Tamir Kalifa/AP Images; 330: Library of Congress Prints and Photographs Division [LC-USF3301-011961-M2]; 339: Kevin Britland/Alamy Stock Photo; 341: Torin Halsey/Wichita Falls Times Record News/AP Images; 343: © The Texas Tribune; 350: Tucker Gibson
Copyright © 2018, 2016, 2013 Pearson Education, Inc. All Rights Reserved




Leave a Reply
Want to join the discussion?Feel free to contribute!